Le discours moral corporatif comme récit portant sur l’éthique organisationnelle. Une approche inspirée par la philosophie de Paul Ricoeur

Abstract

As the narrative about organizational ethics, corporate moral discourse is characterized by three elements: (1) the act of telling organizational life, as it is determined by memory and promise; (2) the fore-understanding of organizational life and the re-presentation of moral consciousness; (3) the world-dream as a re-reading/re-writing of organizational life. Two business corporations have been chosen: Walt Disney (entertainment for children and families) and Abbott (drugs). In each case, we will analyze the corporate citizenship annual report and the corporate code of ethics. On one hand, Paul Ricoeur’s hermeneutic philosophy will be used in order to unveil to what extent corporate moral discourse presents itself as narrative. On the other hand, our analyzis of the two corporate citizenship reports will reveal that such reports do not mirror any existential questioning.