La continuité axiologique dans le discours éthique/moral des entreprises : Un défi d’unification discursive
Keywords:
Mission, Vision, and values statements, Corporate code of ethics, Organizational valuesAbstract
The axiological continuity within corporate discourse can be analyzed through all “ethically-focused” corporate documents, whether they are “ethically-focused” (values statement), “morally-oriented” (code of ethics), or “ethically neutral” (corporate mission and vision). Sisodia, Sheth and Wolfe (2014) has identified twenty-eight American listed companies as “firms of endearment”. We will see to what extent ten (of those twenty-eight) American listed companies have a unified discourse that gathers core organizational values. We will check how those core organizational values are connected to the basic values of firms of endearment: passion, collaboration, and an emotive connectedness with all stakeholders (love, friendship, caring, empathy, and compassion).
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