La continuité axiologique dans le discours éthique/moral des entreprises : Un défi d’unification discursive
Mots-clés :
Mission, Vision, Valeurs, Code d’éthique d’entreprise, Valeurs organisationnellesRésumé
La continuité axiologique dans le discours corporatif peut être analysé à travers les documents corporatifs, qu’ils soient « éthiquement orientés » (énoncé de valeurs organisationnelles), « moralement orientés » (code d’éthique), ou « éthiquement neutres » (mission et vision d’entreprise). Sisodia, Sheth et Wolfe (2014) ont identifié vingt-huit entreprises américaines cotées en Bourse comme des « entreprises émotivement connectées à leurs parties prenantes ». Nous verrons dans quelle mesure dix de ces vingt-huit entreprises américaines cotées en Bourse ont un discours unifié qui rassemble des valeurs organisationnelles fondamentales. Deuxièmement, nous vérifierons comment ces valeurs organisationnelles fondamentales sont liées aux valeurs typiques des « entreprises émotivement connectées à leurs parties prenantes »: la passion, la collaboration, et la connexion émotive avec les parties prenantes (impliquant l’amour, l’amitié, le prendre-soin, l’empathie, la compassion).
Métriques
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