Entrepreneurial action for the common good
Palabras clave:
Common Good Systems, Corporate Governance, Corporate Social, ResponsibilityResumen
En la sociedad compleja y plural dentro de la cual nos encontramos, la construcción del bien común plantea retos importantes tanto a investigadores y grupos de reflexión como a responsables de la política pública. Algunos proponen una reevaluación del papel de las organizaciones, mientras que otros abogan por la promoción de iniciativas con un enfoque "de abajo hacia arriba", incluyendo el liderazgo comunitario y los emprendimientos que buscan cumplir una misión, como medios para abordar los problemas sociales. Esta última perspectiva conceptualiza las nuevas empresas como entidades diseñadas para contribuir al bien común mediante la creación y aplicación de modelos de negocio innovadores que redefinen funciones institucionales, cambiando las reglas de interacción social. Con base en investigaciones previas, proponemos un proceso cíclico del emprendimiento en la búsqueda del bien común. Este proceso está marcado por condiciones de libertad para organizarse, mecanismos de relaciones integrados en una gobernanza impulsada por modelos de negocios, inestabilidad y circunstancias combinadas de justicia e injusticia. Nuestro planteamiento indica un cambio de paradigma en la conceptualización del desarrollo del bien común, involucrando una alternativa que se aparta tanto de la perspectiva colectivista, como de aquella puramente libertaria de la organización social, la cual busca influir en los hábitos, las estructuras de poder y las relaciones para crear un entorno más propicio para un cierto nivel deseado de humanidad.
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