Responsabilité sociale d’entreprise et identité du dirigeant : une réflexion sur les petits entrepreneurs en Afrique

Abstract

This article applies the responsibility of the person to the case of small entreprises in Africa. The notion of identity is central to the analysis. Indeed it enables to understand that community involvement of managers is not primarily a strategic behavior but rather a way to be coherent with their practical identity. Senegal is an example of this. However this social responsibility of the person is different from social responsibility of large companies. It is therefore necessary to look at the consequences of social responsibility standards on the weakening of small entreprises.