La perception de l'offre responsable par le consommateur français. Une étude exploratoire dans la grande distribution alimentaire.
Keywords:
Sustainable Development, CSR, Responsible consumer, Responsible Products, Retailing, FranceAbstract
The main objective of this paper is to explore how consumers perceive responsible products sold by French food retailers. The results highlight different levels of involvement in responsible consumption as well as consumer sensitivity to three factors: Product visibility, content supply and price. Based on the analysis, areas for improvement for retail chains could be summarized in four dimensions: expanding the supply, improving readability of products, having lower prices while avoiding inconsistencies and declining a merchandising more focused on the responsible products.
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